PMR Interview: Armeena Rana Khan – Model Of Music Video Dil Ka Diya (Remix)

Well, I so feel like writing: Ladies and Gentlemen, put your hands together for this new face, Armeena Rana Khan…
(all smiles please, without wasting your precious moments. Have a look at the rest. 🙂 )

PMR: Tell us about your career. Where did u start from? and how did you make it till this stage?
Armeena: Well there is a story. I’ve always felt that the media has been my calling. The cameras have followed me from a very young age without actually trying. I say this because this is precisely how the media lured me once and for all. A very good friend of mine wanted me to “live” model with him as a favour for a local Manchester channel. I was scouted from there, which led me to working with Yasir Akhtar (singer turned director/producer) I worked with him on several commercials and a music video for a U.K based group, which then eventually led me to work with Khiza.

PMR: What was your parent’s reaction when you told them you wanted to opt for this field? Was your family all excited about your decision?
Armeena: I am lucky to have an understanding family. Of course, there was some initial concern but these were allayed after some thorough discussion. For example, it was a condition that I had to finish my honours degree first before I could pursue the media fully and also gain some work experience in a business environment.

PMR: How would you describe your style ? Casually what do you wear ?
Armeena: Well, I have a select few stores that I shop from. My dressing tends to be non-fussy, clean lines and elegant. I prefer fine tailoring combined with simplicity. If I need to accentuate, I will do so with accessories and make-up. This is the trick.

PMR: Armeena, strange as the question may seem, I want to know, do you like the way you look?
Armeena: I think it’s more important to like the way you feel. If you feel good, you look good. After all, beauty really is in the eye of the beholder J

PMR: How was the experience of working in a music video ‘Dil Ka Diya’ ?
Armeena: It was great travelling with a team of people that I really got on with. It made the whole experience fun. I think “fun” is the key element in any successful project.

PMR: What have you learned about yourself in the past year?
Armeena: I have learnt to rise above it and pursue your dreams. You were put on this earth to do something. I encourage all the readers to find what that something is and go for it. Reach for the stars!

PMR: What do you see when you look at pictures of yourself from a recent photo-shoot?
Armeena: I look at each photo-shoot critically. I try and discover what I could’ve done better.

PMR: Do you think that by being a model, you’re contributing to the materialistic nature of our culture?
Armeena: Nice question. A little naughty but nice. Modelling is a profession like any other and cannot be isolated from the whole. I think what you are asking is whether the fashion industry contributes to materialism?
Like many industries it has a material output. So in this sense it contributes materially to culture, vents our creativity, creates jobs and contributes to the economy. It helps people define and discover individuality and shape themselves in their image.
Of course it should and indeed must be balanced with spiritual nourishment and the pursuit of knowledge. Otherwise there is no context. However when these things are present then fashion adds that fun element to your life.

PMR: Where do you see yourself in two years?
Armeena: I like planning. I have a vision, but plans do not always go to plan and you may have to alter your vision accordingly. So in two years, I hope to have completed the projects I have lined up between now and then. However, I do try to live day by day.

PMR: How different is modeling on a ramp and modeling in a music video? Which is more exciting for you?
Armeena: I have modeled on the ramp in the past but now keep it very limited. The reason for this is the ramp modeling is very temporary whereas music videos, commercials etc are longer lasting and tangible.

PMR: You are a international model, how you`ll differentiate Pakistan`s Fashion Industry from others?
Armeena: Well, this is a task I cannot do alone. I feel the entire Pakistani fashion industry should revolutionise and make a place for itself in the world. The process of globalisation is happening whether we like it or not. It is survival of the fittest on the international stage. We must innovate and create or become extinct. I am but a small part of this struggle on behalf of my people.

PMR: What problems have you discovered in finding success so early in life?
Armeena: I have not found too many problems. My family and friends keep my feet on the ground. I know others who do lose their focus at an early age, but if I can keep this I think I can have longevity.

PMR: If you get a chance to give awards to best male and female Model in Pakistan. Who will it be awarded to?
Armeena: To be honest, there are so many great male and female models in Pakistan today that it would unfair to pick out just the one or two. I think everybody is doing a great job and is on the leading edge. In 20-30 years time, these people will be appreciated as pioneers who paved the way for the success of Pakistani Fashion.

PMR: What genre of music do you usually listen to? Who are your favourtie solo male and female artists?
Armeena: I have a very eclectic taste in music. I appreciate good music whether it’s the “moonlight sonata” or a “classic qawali”. However, in my Ipod library currently you will find “Saltwater by Chicance feat Maire brennan, supermassive black hole by Muse and ofcourse Dil ka Diya by Khiza and Omer Nadeem”.

PMR: If you will get an offer for a Pakistani Movie, Will you accept it?
Armeena: I have been offered movie projects but am waiting for the right one. If it is something that is worth doing with people who have a vision only then would I do it.

PMR: Last but not least, a few words for PakMediaRevolution.Net
Armeena: Viva La Revolution!

Interview by: Sohaib Shah

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