Amir Adnan following new strategy to extend his Brand!
The Amir Adnan brand label began in 1990 as a collection of unique couture ties hand made by a creative and visionary banker. The label quickly grew to become a pioneer in rendering traditional men’s wear, specifically the sherwani, into a signature high fashion luxury item coveted by the urbane Pakistani male.
Amir Adnan’s elegant revival of the Sherwani and his meticulous craftsmanship has attracted statesmen including Pakistan’s ex President Pervez Musharraf; India’s former Prime Minster Vajpayee, Hamid Karzai, President of Afghanistan, Paul Bringel, Prime Minister of Mauritius, the former Prime Minister of Pakistan, Shaukat Aziz, and Crown Prince of Bahrain, Shaikh Salman bin Hamad bin Isa Al Khalifa. His latest feather in the cap is dressing Jermaine Jackson in Hollywood…
The Amir Adnan label’s unique selling point has been the revitalization of a traditional garment into a viable fashion statement hence creating an identity for this region. Amir Adnan is a proud recipient of the Pride of Performance Award bestowed by the Government of Pakistan.
Now as Amir Adnan is trying to extend his brand and with a great marketing team they are searching for interns in this summer. oh waoww!! finally something for students!! yes INTERNSHIP OPPORTUNITY. wait unpaid one
But the idea to recruit intern is not for selling more or work as sales agent but they are doing market research on the other available brands also to know who are the direct and indirect customers, Amir Adnan is also pioneering in this regard to use the right talent for right work.
As per the conversation with Mr. Abbas “Brand Manager” Amir Adnan” and Ms. Nabiha “Brand Executive” they told us the basic purpose is to know the strength and weakness of the current market and the areas which need improvement the internship is totally project based and the interns will be divided into groups. These group members have to work individually as mystery shoppers to know what other brands and designers are up to.
After the complete research as they have decided to extend their brand it will be easy for them to gain market and maintain their competitive advantage as well.
we wish best of luck to Amir Adnan for his future endeavors.