Academy Award Winning Filmmaker Sharmeen Obaid-Chinoy’s Karachi based production
house, SOC Film’s first International Film ‘Humaira: The Dream Catcher’ premiered at the CHIME
FOR CHANGE press conference in London
[London: 26th March 2013]: SOC Film’s first international undertaking, a short documentary titled
‘Humaira: The Dream Catcher’, premiered at the CHIME FOR CHANGE campaign press conference
held at the Soho Hotel in London on 26th March 2013. CHIME FOR CHANGE is a recently launched global
campaign founded by Gucci that aims to raise funds and awareness for girls’ and women’s empowerment.
The press conference was co-hosted by Hollywood actress Salma Hayek Pinault along with Sharmeen
Obaid-Chinoy, Mariane Pearl and musician John Legend to announce THE SOUND OF CHANGE LIVE, a
global concert to take place on Saturday 1 June 2013 at London’s Twickenham Stadium to be broadcasted
around the world.
The press conference marked the official launch of the documentary film, which celebrates the efforts
of Humaira Bachal, an activist and educationalist based in the Muwach Goth area of Karachi, Pakistan.
As a child, Humaira fought against her family and community in order to gain an education, and is now
making education accessible to other children in Muwach Goth. Through her unwavering determination
and unbreakable spirit, Humaira has successfully educated over 1200 children and is working tirelessly to
change current attitudes towards education in her community. The Dream Foundation School charges its
students a nominal fee of one cent per day.
CHIME FOR CHANGE is led by a founding committee comprising of Gucci Creative Director Frida Giannini,
Salma Hayek Pinault and musician Beyoncé Knowles-Carter.
While at the premiere of film ‘HUMAIRA’, Sharmeen Obaid-Chinoy said, “The difference between
millions of disenfranchised women across the developing world and me is education. Education
transformed my life that is why the Chime for Change campaign is something i strongly believe in. If
Humaira were here today, she would second that. The very fact that girls are not even given the option
to go to school in so many communities across the world is alarming and those of us who have a voice
need to speak up and become their voice!”
