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Heavy bikes have always been of great interest to a growing number of motors ports enthusiasts in Pakistan. Unfortunately many of the people who own them do not have a lot avenues to ride them,or an available platform to show off their collection of very fast & furious bikes which they have devotedly collected. Levi’s® believes in supporting and encouraging positive sports in the country, which is why it is holding a two day biker’s related activity at its new flagship store at 9c M MAlam Road, Lahore.

The activity to be held on 4th and 5th October 2013, between 6pm and 8pm, will include a visit to the store by a posse of bikers belonging to the Xtreme Motorsports Club, headed by Omer Zia. “We [club Xtreme] feel immense pleasure on being a part of such an activity organized by Levi’s®. Bikes and jeans have a great relation to each other as both are style statements. Bikers need the toughest jeans to endure their riding and we feel Levi’s®deliver on that.We are grateful to the brand that it has organized an activity involving bikers in Pakistan as it is a very rare happening over here”, comments Omer.

People visiting the store during the activity will be able to see a league of impressive sports and heavy bikes, as well as meet the riders. The bikes on display will include:

Visitors to the store will also be treated to a percentage off on all products inside the store, during the activity timings, on both days. For those who spot & click with their cameras, maximum bikes at the store, they will be entered into a competition to win a free wardrobe.To be eligible, they can send in their clicked pictures to supportpk@levi.com

The biker’s activity also aims at celebrating the introduction of the Levi’s® Commuter jeans in Pakistan. Levi’s® Commuter jeans are specifically designed to provide ease and comfort to the biking enthusiast. With a wider, tapered leg for more room and just the right amount of stretch these are the perfect jeans for riding around in. The Levi’s® Commuter line’s tapered leg prevents it from snagging in the bike chain while the soft, stretchy material makes it the perfect jean to wear for any outdoor activity.A great safety feature on the Levi’s® Commuter 511 jeans is the 3M Scotchlite Reflective Tape present on the interior cuff of the pant leg, which makes it even more perfect for riders across Pakistan.

To those who don’t bike, this range fits in well as THE fashion item to have as a part of your wardrobe, owing to its sexy look. Many celebrities are spotted wearing the Commuter line on various occasions.

So head on down to the Lahore flagshipLevi’s® store on 4thand 5th October, between 6pm and 8pm, to witness the exciting biker’s activity.

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